Join us for the 2025 Smart-Bash
When Is It
3rd & 4th of July 2025
Where Is It
Chelsea FC, London, England
What Is It
Full day of seminars and expert panels, followed by drinks evening
2025 event details
Smart Bash 2025 is back—an exclusive two-day gathering designed by and for betting enthusiasts, taking place at Chelsea Football Club on Thursday, July 3rd, and Friday, July 4th.
This year, we’re introducing a brand-new Education Workshop Afternoon on Thursday, July 3rd. Based on attendee feedback, this session is designed to provide in-depth, practical insights into profitable betting strategies across various markets. Whether you’re betting with bookmakers, exchanges, or alternative platforms, these hands-on discussions will give you actionable takeaways to refine your approach.
On Friday, July 4th, immerse yourself in a full day of expert-led seminars, presentations, and panel discussions featuring renowned professional gamblers and industry leaders. Gain exclusive insights, sharpen your strategies, and connect with like-minded bettors in our dedicated networking breakout rooms.
Networking is at the heart of Smart-Bash, with two dedicated social events to maximise your connections:
- Thursday Pre-Networking Drinks – A casual evening to meet fellow attendees before the main event.
- Friday Main Networking Drinks at Frankie’s Bar – A vibrant way to wrap up Smart Bash, where conversations flow as freely as the drinks.
Smart Bash is proudly brought to you by Smart Betting Club, Bookie Bashing, and Matchbook—three trusted names dedicated to empowering bettors with the knowledge and tools for success.
Don’t miss this unparalleled opportunity to learn, connect, and level up your betting game!
smart-bash 2025 speakers
Nick Rust
Nick has had a long career as an executive in the betting industry, from shop floor to boardroom. He also led the British Horseracing Authority as Chief Executive from 2015 to 2021. Amongst other activities, he is currently Chair of the Starting Price Regulatory Commission and Chair of the Industry Forum at the Gambling Commission (an advisory group).
Anthony Kaminskas
Anthony is the founder of AK Bets, a growing independent bookmaker known for its sharp pricing and transparency. With experience on both sides of the counter — as a professional bettor and former Paddy Power trader — he brings a unique perspective to the betting world. Anthony is also a regular voice in industry discussions and media.
Tony Calvin
Tony is a well-known broadcaster and horse racing pundit, best known for his regular appearances on ITV Racing and contributions to Betfair. With decades of experience in the betting industry, he combines sharp insight with a straight-talking style that has earned him a loyal following among punters and racing fans alike.
Harry Stewart-Moore
Sir Philip Davies
Adrian Smith
Will Kedjanyi
Paul Krishnamurty
organised by
Matchbook is a peer-to-peer betting exchange designed for smart bettors who want more value. Offering deep liquidity and low commissions, Matchbook returns maximum value to bettors
sponsored by
BetDEX are on a mission to create the premier decentralized sports betting protocol. Historically, the sports betting industry has charged high prices for weak products with minimal innovation. Sportsbooks make every effort to hold on to player funds exposing users to significant counterparty risk. By building on the Solana blockchain, BetDEX can deliver high speeds and low transaction costs while eliminating counterparty risk.
In addition, BetDEX is a permissionless protocol allowing anyone to build their own applications on top.
WinnerOdds is an Artificial Intelligence method, which Spanish engineer, professor and bettor Miguel Figueres developed in 2014 for himself and his group of friends after realizing that, although it was not easy, with a good mathematical muscle it was possible to beat the bookmakers in the long run without the need for human intervention in bet selection.
The key behind WinnerOdds is the high volume of value bets (on average 10 per day) that allow you to invest your entire bankroll between 3 and 4 times per month.