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Join us for the 2025 Smart-Bash

When Is It

3rd & 4th of July 2025

Where Is It

Chelsea FC, London, England

What Is It

Full day of seminars and expert panels, followed by drinks evening

2025 event details

Smart Bash 2025 is back—an exclusive two-day gathering designed by and for betting enthusiasts, taking place at Chelsea Football Club on Thursday, July 3rd, and Friday, July 4th.

This year, we’re introducing a brand-new Education Workshop Afternoon on Thursday, July 3rd. Based on attendee feedback, this session is designed to provide in-depth, practical insights into profitable betting strategies across various markets. Whether you’re betting with bookmakers, exchanges, or alternative platforms, these hands-on discussions will give you actionable takeaways to refine your approach. 

On Friday, July 4th, immerse yourself in a full day of expert-led seminars, presentations, and panel discussions featuring renowned professional gamblers and industry leaders. Gain exclusive insights, sharpen your strategies, and connect with like-minded bettors in our dedicated networking breakout rooms. 

Networking is at the heart of Smart-Bash, with two dedicated social events to maximise your connections:

  • Thursday Pre-Networking Drinks – A casual evening to meet fellow attendees before the main event.
  • Friday Main Networking Drinks at Frankie’s Bar – A vibrant way to wrap up Smart Bash, where conversations flow as freely as the drinks.

Smart Bash is proudly brought to you by Smart Betting Club, Bookie Bashing, and Matchbook—three trusted names dedicated to empowering bettors with the knowledge and tools for success. 

Don’t miss this unparalleled opportunity to learn, connect, and level up your betting game!

smart-bash 2025 speakers

Nick Rust

Nick has had a long career as an executive in the betting industry, from shop floor to boardroom. He also led the British Horseracing Authority as Chief Executive from 2015 to 2021. Amongst other activities, he is currently Chair of the Starting Price Regulatory Commission and Chair of the Industry Forum at the Gambling Commission (an advisory group).

Anthony Kaminskas

Anthony is the founder of AK Bets, a growing independent bookmaker known for its sharp pricing and transparency. With experience on both sides of the counter — as a professional bettor and former Paddy Power trader — he brings a unique perspective to the betting world. Anthony is also a regular voice in industry discussions and media.

Tony Calvin

Tony is a well-known broadcaster and horse racing pundit, best known for his regular appearances on ITV Racing and contributions to Betfair. With decades of experience in the betting industry, he combines sharp insight with a straight-talking style that has earned him a loyal following among punters and racing fans alike.

Harry Stewart-Moore
Harry is a partner at the law firm Gardner Leader, with a speciality in cases related to the betting industry. Harry regularly acts for some of the leading names in the gambling world in both High Court proceedings and before various sports regulatory panels.
 
Sir Philip Davies
Sir Philip Davies was a Conservative MP for 19 years, during which time he was one of the UK Parliament’s most vocal supporters of individual liberties, including the freedom to bet. A longstanding member of the All-Party Parliamentary Group for Betting and Gaming, Sir Philip brings a direct political perspective to industry discussions, with deep insight into regulation, reform, and public policy. Currently the Chairman of the Star Sports Group of Companies and a Board Member of the Racehorse Owners Association.
Adrian Smith
Adrian Smith is a professional sports and political bettor with more than a decade of experience in the markets. Having worked at Star Sports and operated independently, Adrian is a data-driven trader with a sharp instinct for identifying mispriced odds — particularly in high-stakes elections and leadership contests.
 
Will Kedjanyi
Head of political content at Star Sports, delivering sharp insights on market trends and election outcomes. Regular contributor to the Racing Post Weekender, blending astute analysis with engaging commentary.
 
 
Paul Krishnamurty
One of the pioneers of political betting, Paul Krishnamurty has been analyzing elections and leadership contests, large and small, across the world, for over 20 years. He’s currently chief political oddsmaker at BetOnline”.
 
Richard Hayler
Richard Hayler is Managing Director of IBAS, the UK’s leading gambling dispute resolution service. He’s currently spearheading efforts for IBAS to become the official Gambling Ombudsman.
Dan Abrams
Dan is a professional engineer and part-time sports betting analyst. He has previously written several articles on hedging and bankroll management and is the author of the book But How Much Did You Lose? which looks at ways that bettors can use risk management to optimize their expected bankroll growth and increase their bankroll more quickly.
 
 
Simon Nott
Simon Nott is a seasoned freelance journalist and media creator specializing in horse racing and betting. Renowned for his #BettingPeople interview series with Star Sports, he also contributes betting ring reports and columns to various publications, including Racing Ahead magazine.
Matthew Trenhaile

Matthew Trenhaile is the founder of Anubis Trading, a consultancy specializing in decision-making systems for speculative markets. With a background in odds compilation and trading at firms like Mustard Bet and Pinnacle, he brings over two decades of experience in the betting industry.

Jose

Jose is one of the most well-connected figures in betting, known for working closely with serious punters and syndicates around the world to help them get on and stay under the radar. Rather than modelling himself, he focuses on leveraging relationships, understanding market mechanics, and guiding profitable bettors toward long-term sustainability.

David Hipkin
David Hipkin is a seasoned betting professional with decades of experience across both punting and trading roles. David is also the co-owner of the SharpBetting app and website.
Luke Paton

Luke Paton is a long-time bettor and betting industry professional with deep experience across both the punting and operational sides of the game. Known for his sharp insights into value, market dynamics, and bookmaker behaviour, he brings a grounded, practical perspective to everything betting-related.

Varun Sudhakar
Varun Sudhakar is CEO and co-founder of BetDEX, a decentralised betting exchange focused on low fees and transparency. He also runs the BetDEX brokerage, helping high-stakes bettors and syndicates move large volumes efficiently.
 
Tanya Stevenson
Tanya Stevenson is a highly respected betting broadcaster, journalist, and former Channel 4 Racing presenter, known for her deep expertise in horse racing and betting markets.
 
Brad Enright
Brad Enright is the Director of Strategy at the Gambling Commission, overseeing key regulatory initiatives and sector reforms. With a career spanning from retail operations at Ladbrokes to senior leadership roles at the Commission, he brings two decades of hands-on experience in the betting and regulatory sectors.
 
Tom Dry
Tom Dry is a professional bettor with a background in football analytics and data science, including time working for Tony Bloom’s betting operation. He has built a highly profitable tennis betting model and is backed by Waterhouse VC.

Thursday’s Workshop

  • 12:30 Arrival - Coffee, tea & pastries
  • 13:15 Workshop 1 - Masterclass In The Basics Of Probability In Sports Betting:
  • 14:30 Workshop 2 - How To Price Up A Horse Race
  • 14:45 Presentation 1 - Winner Odds: How to Make a Model with Miguel Figueres
  • 15:30 Coffee Break
  • 16:00 How To Win More By Losing Less with Dan Abrams
  • 16:45 BetDEX: The Lifecycle Of An Exchange Market with Varun
  • 17:30 Finish
  • 18:00 Pre-Networking Drinks

sponsored by

 BetDEX is a sports betting exchange built for bettors looking to place their bet at a great price with no restrictions. The BetDEX Exchange provides highly competitive odds across popular betting markets, and unlike many platforms, users do not incur premium charges or discriminatory account restrictions for being a winning bettor.

Visit BetDex

WinnerOdds is an Artificial Intelligence method, which Spanish engineer, professor and bettor Miguel Figueres developed in 2014 for himself and his group of friends after realizing that, although it was not easy, with a good mathematical muscle it was possible to beat the bookmakers in the long run without the need for human intervention in bet selection.

The key behind WinnerOdds is the high volume of value bets (on average 10 per day) that allow you to invest your entire bankroll between 3 and 4 times per month.

Visit Winner Odds

organised by

Smart Betting Club
Independent and honest reviewers and assessors of tipster services, helping you to make your betting as profitable as possible.
 
Bookie Bashing
BookieBashing is a service for professional bettors and advantage players and those that want to bet with an edge.
 
Matchbook

Matchbook is a peer-to-peer betting exchange designed for smart bettors who want more value. Offering deep liquidity and low commissions, Matchbook returns maximum value to bettors

Smart-Bash 2024

Smart-Bash 2023

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